In today’s hectic world, we as consumers want to make most of our decisions by spending the least amount of time. From picking a restaurant to dine in to shopping for a product, our decisions seem to be comprised of past satisfying experiences, word of mouth and online resources. Adults make around 226.7 decisions each day on food alone and we certainly need to make sure to allocate our precious time accordingly. Come to think of it, brands help us in making those decisions faster.
Let’s venture into this further by going through a real life scenario where you run out of your trusted brand of…toothpaste! What did you do next? You probably went to the nearest store, navigated through the never-ending aisles of various products till you came across a (massive) section of toothpastes. Now, how hard was it to find what you were looking for? Whilst glancing through a staggering amount of brands, some you have never even heard about, you finally find your brand of toothpaste. Did you ever wonder why is it that you use that particular product? How did you end up in this loyal relationship with this particular brand that you ignore the other (often cheaper) brands of the same product?
We are creatures of habit and so the idea to spend unnecessary time in making a decision to try out a new product seems absurd. If one is satisfied with their choice of product then there is absolutely no reason to look out for new variants. Although we appreciate and expect the amount of choices available to us, it is proven that most of us feel overwhelmed when faced with a vast number of choices.